A company that developed a unique system that can analyze air quality in a closed space, taking into account a large number of variables, with high accuracy and within seconds. It uses the data to provide easy recommendations for cost-saving applications while simultaneously improving the "life" quality of all occupants in the room.
Process & Results: Air Purifying company
We have been working with this company from the very beginning, even before their messages and plans were fully formed. Our role involved crafting the message and values collaboratively as part of their branding, with a focus on establishing a strong digital presence.
This included adapting the appropriate language, creating visual tone, defining the target audience (which changed as the company solidified its identity), reaching out to them, and creating leads and connections.
We worked with specialized content writers in the specific field of air quality (we can manage writers who are also chemists, physicists, etc., depending on the need for high-quality professional content). We also collaborated with a branding agency in the initial stages to ensure consistency between content, visual language, and digital strategy.
Our role
The branding, message, and values that we created with the CMO and discussed from a very early stage accompanied the company throughout the entire journey and allowed us to make necessary changes while maintaining a consistent direction and unified language for the company. It is a language that is still associated with them until today.
Result
We've been alongside this company since its inception, even before their messaging and plans were fully formed. Our role involved crafting the message and values collaboratively as part of their branding, with a focus on establishing a strong digital presence.
This included developing a visual tone, customizing the language, identifying the evolving target market, and initiating connections with them in order to generate leads.
We worked closely with specialized content writers in the field of air quality, ensuring high-quality, professional content aligned with the company's goals. Additionally, in the initial stages, we partnered with a branding agency to ensure consistency across content, visual language, and digital strategy.
The challenge