A company specializing in green hydrogen production through cost-effective and eco-friendly methods. While relatively young, the company has a well-established presence and an active R&D department. However, when we started our collaboration, the company had not yet achieved significant breakthroughs, navigating between seeking investors and business partnerships.
Process & Results: Green Carbon company
We were tasked with managing various social media platforms, aiming to establish a compelling digital presence to primarily attract investors, while also engaging potential partners. Our objective was to convey the company's credibility to potential investors, showcase groundbreaking research developments, increase overall exposure, and generate interest from relevant parties.
To achieve this, we employed content writers with a deep understanding of the company's subject matter. Our target audience, well-versed in the field, sought material tailored to their interests.
Additionally, we ensured our content reflected the company's ethos, management style, and teamwork capabilities, resonating with our audience.
Finally, we took on the responsibility of initiating initial contacts with companies and representatives, nurturing them into hot leads for future opportunities.
Our role
The primary challenge lay in instilling within the company the understanding that the more they shared, the more material we had to work with. However, often there was little to share. In such cases, we took the initiative to search for relevant topics, generate ideas, and draft articles to propose to the CMO.
The materials we received from the company focused on its current activities, which is an essential and critical factor, but we also needed general materials. Happily, through cooperation with the CMO, we were able to establish the habit of receiving raw materials, from which we produced relevant marketing content.
The challenge
In a very short time, the company reached a wide distribution and an impressive number of followers on main platforms. They constituted the image of the company in an accurate way: A young, entrepreneurial, but professional company with a forward-looking vision.
Result